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KMID : 0370220220660030152
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Yakhak Hoeji
2022 Volume.66 No. 3 p.152 ~ p.159
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Current Status of Pharmacist-run Personal Broadcasting and Pharmacists’ Perceptions on Self-regulation by Korean Pharmaceutical Association
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Kim Ka-Yeon
Kim Hyun-Jin
Park Hye-Kyung
Sohn Hyun-Soon
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Abstract
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With the rapid penetration of internet-based communication into all industries, YouTube®, a video-sharingplatform, has come to be widely used in the healthcare field. This study aims to investigate the current status ofpharmacist-run personal broadcast (PRPB) in Korea and explore the underlying perceptions held by pharmacists. YouTubesearches made from May to June 2020 and June 2022 were analyzed, followed by a cross-sectional questionnaire surveyduring July 2020. A 13-item questionnaire was distributed via social media channels to recruit pharmacists using theconvenience sampling method. Currently, there are a total of 91 PRPB channels on YouTube, most of which were startedafter 2019. Of the total 1267 contents, health functional foods (32.4%) and over the counter products (29.3%) had thehighest proportions. Among the 218 respondents of the questionnaire survey, 49.1% were working in communitypharmacies, and only 2.8% had PRPB experience. They showed higher positive response (42.2%) than negative (33.5%)for the public's exposure to PRPB, and 77.5% of the respondents perceived that social influence of PRPB will growbigger. Their concerns about PRPB were mainly disclosure of biased information and possibility to lead to productpurchase (75.2%) and spreading unverified information (70.2%). In addition, 70.6% of the respondents agreed with thenecessity of self-regulation of PRPB by the Korean Pharmaceutical Association and chose the operation of a civil petitioncounter to report the transmission of false or incorrect information on YouTube (62.8%) and composition of deliberationcommittee and periodic monitoring (53.2%) as regulatory methods. Perceived necessity of self-regulation was significantlyhigher in the above-50s age group than in the under-40s group (p<0.05). Pharmacists interested in PRPB should deliveraccurate information as drug information providers and abide by professional ethics and public responsibility.
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KEYWORD
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Pharmacists, YouTube®, Internet broadcast, Pharmacist-run personal broadcasting, Self-regulation
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FullTexts / Linksout information
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Listed journal information
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